The tone of a voice, the way something is spoken, the words, the punctuation…it all contributes to a brand’s tone.Even more importantly, the way a message is delivered over time will shape the brand personality (“she’s funny!) and form your audience’s opinions of you (he’s so inspirational).When you get clear & intentional with your brand tone, you’ll start speaking directly to the type of people we want to attract! In this episode of The Brand is You, we talk about: What type of client do you want to work with? – What type of audience do you want to grow? – Are you currently speaking in a brand tone that resonates with your ideal client? – Getting curious about your own unique brand tone to find out if you’re attracting or repelling your ideal client.