Recently, I received some negative feedback on a workshop I hosted, which is perhaps every entrepreneur’s worst nightmare (especially if you’re a recovering perfectionist, like me!) Can you relate? While we may *dread* negative feedback, it’s inevitable if you plan on being in the entrepreneurial game for the long run. So, I’m here to help you navigate those tough moments to turn them into positive brand experiences for your current & future clients. Remember this: one bad experience doesn’t need to result in a broken relationship!

In this episode of The Brand is You podcast, we’re talking brand strategy, spaciousness, strategic planning and vision for the year ahead! Hello 2023! Let’s party. In this episode, I offer you a massive reframe for “problems” in business that will support you through challenges – I share the more important thing I feel you could do for your brand this yearI dive into the separation between you and your brand and what that *gets* to look like for you – And I get into a few riffs that will get you strategically thinking about building your brand in 2023.

In this episode of The Brand is You we’re diving into: -The biggest lessons I’ve gathered from almost a month of international travel with two young kids & how adventure impacts my work – My biggest takeaways from a week off social media (more to come on this in future episodes) – Offering you some reflection as we head into 2023 on how you want social media to work FOR you in 2023 – What are your brand goals for 2023 & how will you reach for them in a way that feels entirely fulfilling & satiating for your soul? – Changing your relationship with social media to shift your results – Some of the changes I’m personally integrating in the way I work in 2023 & inviting you to look at your workflow. I also dive into my signature process, CURATE, which I use as a guideline for all of my client work. This will give you some killer questions to ask yourself as you start to work through your own strategic plan for 2023.

On the final day of The Art of Social Media, we’re talking SALES…but cool sales. First things first, if you have an aversion to selling, you may have PTSD from outdated bro marketing. For real. If you’re still trying to sell your work like a used-car salesman from the 90’s, you’re probably not going to score many easy-breasy-aligned-repeat-soul-client-buyers. No one likes to be SOLD AT these days. It’s gross. And quite frankly, consumers are too smart to] be sold to anymore. We’ve been there and done that. We want real connection & real products.And yet… if you want to make money, you’re still going to have to sell your stuff, one way or another! In this episode of The Brand is You, we talk about: Taking the *ick* out of sales & shifting the selling process from something you *have to do* to a genuine conversation you *get to have* – How by bringing your personality into your work and speaking through the screen to actual human beings, (not numbers or results), you turn the SALE into a CONVERSATION…the sale becomes part of your service, and rather than feeling like you’re taking something ($$$) AWAY from people, you feel like you are extending an invitation, and dare I say…helping.

A conversation about your brand identity. How you show up online will either attract or repel people. Brands unknowingly misrepresent themselves all the time without knowing it…and it causes confusion for their audience, consumers & potential clients. Ultimately, this reduces brand power & lowers the bottom line. No thank youuuu!So, let’s get to work and ensure that your brand identity is calling in the *right* people, shall we? In this episode of The Brand is You, we talk about: Your brand identity & how you can start creating cohesion between you and your brand to attract your dream clients.

Here’s the hard truth. When it comes to self-promotion and selling ourselves, most of us suck. Truly. We can sell the sh*t out of our friends’ stuff, talk all day about popular brands we LOVE, but when it comes to our own work…we literally fall all over our own words.If your message is not clearly delivered then you’re not selling your stuff. Period. Articulation online means being the living embodiment of your work, so that your aligned community members & potential buyers can see you and what you offer for themselves. In this episode of The Brand is You, we talk about: Why you’re unique – What you do and why they might want it – How you can give them what they want – Who you are and why they should buy from you – We want to boldly and artistically articulate ourselves online, yes. Duh…but, how do we do this AND make it fun, clear and concise? – How to show up with power, potency and reduce the fluff.

Inside Day Two of The Art of Social Media, we’re taking up space online with a clear brand message & getting ridiculously confident about ONE THING that makes you, you. In this episode of The Brand is You, we talk about: Standing out – Being on purpose – Being YOU online, and owning it.

Part of a killer brand is about establishing great relationships with your audience, and finding your forever people. Social media is a great place to do this, but many of us go about this the wrong way which creates burn out & creative fatigue by having us trying to compete with a robotic algorithm to become the “most popular & liked people on the internet”. Ew. Let’s reframe this, shall we? In this episode of The Brand is You, we talk about: Reframing the robot and a new perspective on how to appease the seemingly always-hungry-content-monster that is Instagram. – Learning how to speak to REAL people online & prioritize your community the same way you prioritize paying the bills. – How you can build a solid community of good humans (and aligned buyers!) on social media in a way that actually feels genuine, aligned, exciting, creative, and well… not overwhelming.

Being Fully Alive in Your (Life &) Brand. There’s something in you that comes alive when you actually commit to living. The hamster wheel of success is real no matter which way you spin it. From a cubicle to working in bed – hustling is hustling no matter how “vibey” your environment is. In this episode of The Brand is You, we talk about: Becoming more alive in your life to expand your creativity & experience ease in your process – The illusion of the “freedom lifestyle” as an entrepreneur – What’s actually getting you excited in your business right now? – Lets talk about lack of inspiration in your work & potential resentment that could come up towards your business & clients (OOPH) when you over extend yourself.When was the last time you took “real” time off?

Do you struggle with staying consistent in your brand & business? You’re not the only one! Most entrepreneurs do. The truth is…many of us are trying to keep up with the algorithm, rather than getting consistent *in our own way*. The result of trying to maintain something you can’t keep up with is both creation fatigue & burn out – two things that will ultimately do the opposite of what you’re hoping for: slow you down & put out your fire. So what if we changed the way we look at consistency? Let’s get curious about that.In this episode of The Brand is You, we talk about: Two different types & styles of consistency that will support the growth of your brand – Creating your OWN rhythm & following the metronome of your own energy to build consistent action (and why that’s important for your brand reputation) – Creating a consistent message that’s recognizable & KNOWN (your secret sauce) – The potency of your message & keeping it clear, powerful & ON POINT to build credibility & notoriety in your industry

Because we can buy anything we want whenever we want, you have to become an expert on what makes you valuable, desirable, and different from everyone else. In this episode of The Brand is You, we talk about: What exactly a brand is and why it matters – A product based brand vs a personal brand: What’s the difference? – Why building a personal brand is essential if you want to be known for what you do and who you are – My journey to becoming an entrepreneur: what drove me to quit my dream job? (Freedom, baby!) – Starting my first business as a wedding planner (having zero clue what I was doing) and how I grew that brand and business – The first time I realized I needed a brand and how having a clear brand supported my vision.